Miguel A. Sánchez Lascurain

Amplifying Brands Through Strategic Creative Leadership

Miguel Sanchez Lascurain

Creative Executive

I am a creative leader that inspires teams to elevate brands through amazing experiences. Solving problems through design, concepts, stories and narratives comes naturally to me and has helped major brands to create deeper connections with their audiences. My interest in the ever-evolving world of technology is inspired by passion and curiosity. Understanding the symbiosis of technology and creativity has earned me leadership roles at Disney, DIRECTV, Univision and TiVo and will continue to influence my next creative venture.

My career spans the consumer electronics, technology, and entertainment industries. In each position, I drove revenue and audience growth by leveraging my expertise in multi-platform marketing, brand management, On-Air and streaming experience.

In my current role, I am leading the TiVo brand strategy, design language, personality and voice in the market. I inspire a team of creative talent who execute the brand vision across a full range of marketing efforts, consumer products and streaming services, interacting with partners and stakeholders on a daily basis.

Key projects include:

TiVo Key Projects

TiVo +

Working closely with C level executives, launched TiVo’s streaming service, TiVo+. Responsible for the development and creative execution of the brand and on-air visual identity. Help sales and programing to drive awareness for advertisers, and growth of viewership engagement by developing multiplatform campaigns and cross channel promotions.

TiVo Rebrand

Led TiVo’s rebrand efforts during its acquisition by Rovi. Created a new messaging framework, visual platform, brand guidelines, 360 campaigns and world-class website to drive brand awareness ahead of the launch of the next-gen of consumer products.

Consumer Electronics

Collaborating with the consumer leadership team, develop the brand identity, product messaging, digital strategy, social media campaigns and creative toolkits for the launch of TiVo’s consumer electronics. Grew relationships with current customers while engaging with new audiences.

Prime Video Fall Campaign

Create turn-key marketing campaigns that cable operators can implement into their marketing plans effortlessly to ensure TiVo’s brand consistency across partners. Collaborate with streaming video services like Netflix, Hulu, Prime and YouTube and manage the cohesive usage of their brand and programing by cable operators.

Portfolio Highlights

Learn More

Understanding the intertwinement between entertainment and technology and how to position a brand in an evolving market is critical. My insights and expertise are not only identifying this next opportunity, but proactively building the concept and team around it to create breakthrough cross-channel marketing campaigns that engage audiences, drive cultural relevance and increase brand equity.

Learn more