Rovi IS

How to tell the story of a B2B company through infographics

The Challenge

Rovi had just acquired DivX. Only an innovative angle could do justice to Rovi’s new array of complex technology.

The Approach

Using a consistent visual language that represents the new technologies, we incorporated infographics into lifestyle photography to showcase how Rovi’s suite of technologies seamlessly integrate in the digital entertainment cycle. I produced a series of vignettes as a sales tool to help our team present specific cases and discuss the advantages of working with Rovi. The infographics were integrated on our website, along with collateral materials and many of our trades shows.

The next step was to tell Rovi’s new brand story (post acquisitions). Using the same infographic concept, Rovi IS (Rovi Insights Series) was born. Rovi IS was an app-based publication developed to provide a platform that allowed Rovi to be seen as a thought-leader in the ever-changing digital entertainment industry. Leveraging all the consumer data acquired through their significant footprint projected Rovi’s point of view on how to navigate the challenges and future of the industry.

Screen Shot 2019-12-01 at 4.34.39 PM.png

Screen Shot 2019-12-01 at 4.34.48 PM.png

Screen Shot 2019-12-01 at 4.36.32 PM.png

Screen Shot 2019-12-01 at 4.39.21 PM.png

Screen Shot 2019-12-01 at 4.36.52 PM.png

Screen Shot 2019-12-01 at 4.36.40 PM.png

A new issue of the app was released every quarter. Working side by side with our insights and research departments we were able to create a large number of infographics that not only grabbed prospective client’s attention but also proved to be an effective tool to build/boost brand awareness.

The Results

The use of these infographics went beyond our publications, trade shows, social media sharing, office posters, corporate decks… Rovi’s branding was told through an infographic.